An official delegation from Jammu and Kashmir participated in the 77th edition of the world-famous Cannes Film Festival for the first time, a DIPR statement reads.
Rehana Batul, Secretary Information, JK, and Jatin Kishore, Director Information and Public Relations, are representing Jammu & Kashmir at this international event, showcasing the vibrant cinema culture and scenic beauty of the region to a global audience.
The statement reads that the participation of Jammu and Kashmir at this global event aims to promote the region as a filmmaker’s paradise and attract international film producers to shoot in Jammu and Kashmir. The Cannes Film Market serves as an ideal platform to showcase the recently launched, highly lucrative, and producer-friendly J&K Film Policy, 2024.
The Government of Jammu and Kashmir has recently accorded industry status to filmmaking in JK. Filmmaking in the Union Territory has received a boost with single-window permissions and dedicated nodal officers for 24×7 assistance to production houses shooting in J&K. The newly launched policy provides attractive financial incentives by the government and a local talent directory for the promotion of the film industry in the region.
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