WhatsApp introduces Channels: an overview and functionality explained.

WhatsApp introduces Channels: WhatsApp has introduced a brand-new feature called Channels that might prove to be super useful, especially for business owners and content creators who frequently market their businesses through the platform. A new tab called updates will be made available for users and in this tab, users will be able to see updates from the Channels that they choose to follow. This Update tab will show you content that is different from chats with your families, friends and communities. Here is all you need to know about WhatsApp’s brand new feature and how to use it.

“Today we’re excited to introduce Channels: a simple, reliable, and private way to receive important updates from people and organizations, right within WhatsApp. We’re building Channels in a new tab called Updates – where you’ll find Status and channels you choose to follow – separate from your chats with family, friends, and communities,” WhatsApp announced in a blog post.

WhatsApp introduces Channels: The company further described Channels as a ‘one-way broadcast tool for admins’ through which they can send content in any form- be it text, photos, videos, and even stickers and polls. Further, WhatsApp is building a separate directory in which users will be able to look up for Channels as per their preferences. They can find Channels catering to their hobbies, favourite sports teams, updates from local officials, and more.