As we are experiencing, deep-fake technology has captured the universe for years. Deepfakes involve the use of artificial intelligence to produce convincing yet entirely fictional content, typically in the form of videos or audio recordings. A technology where Artificial Intelligence is used to manipulate or superimpose someone’s face or voice into another person in a video.
Basically under the deep machine learning technology information usually gets misguided. Ukrainean president Volodymyr Zelenskyy’s video got viral and that can be considered as the ‘tip of the iceberg’.
EXPLORING THE CONTROVERSIAL DOMAIN OF DEEPFAKE: IS IT A BOON OR A BANE?
Today’s Techno world or The Digital World is experiencing pros and cons daily but the world of Deepfake is rising with a fusion of Deep learning and fakeness, a powerful and contentious technology. Despite their diverse applications, spanning entertainment to more substantial purposes, their ethical implications around deep fake and the risk of misuse have ignited intense discussion.
Deep fake technology : Good for some
Entertainment: Deep fake proves itself beneficial in fields where there is a desperate need for impersonations. Technology like these has the potential to seamlessly blend and manipulate visuals transformed to the entertainment industry with realistic special effects, with replication or mimicking iconic performances to crafting fictional scenarios with familiar faces, deepfakes offer a distinctive channel for expressing creativity.
Marketting and business: Surprisingly, Deepfake offers innovative opportunities for creating, engaging and personalized contact. Advertisements through Deep fake enhance the customer’s experiences and increase the effectiveness of promotional campaigns through its ability to add soul to a customized message .
Education: With an ability to generate Realistic Artificial content, Deep fake has the potential to bring optimistic results to this sector. Educators can leverage deep fake technology to simulate interactions with historical figures or experts in a particular field, providing students with engaging and immersive learning experiences.
Virtual gaming platforms: Deep fake flaunts itself in areas like gaming through character development and player experiences, adding to voice actions. A high level realistic facial expression and synchronized lip movement for in-game characters, thereby increasing immersions and emotional connection for players.
Scammers : These scammers focus on celebrities, politicians and corporate leaders because the internet is packed with source photos and videos and that is the source from which they collect all data to train an AI deep fake system. India’s Prime Minister Narendra Modi playing garba goes viral can be a warning example for this scam.
CONCLUSION: Effectively managing deepfake threats in the digital realms involves a combination of advanced technology, regulations and public awareness. This includes using sophisticated tools to detect and identify manipulated content, implementing laws to punish those who create and harmful deepfakes and educating the public about the existence and potential risks of deepfakes. Collaboration between governments, tech companies and research institutions is crucial to stay ahead of new deepfake techniques. A comprehensive strategy that addresses both technological and societal aspects of deepfakes in the digital world.
Written by Central University of Jammu (CUJ) student Ms. Nandita
