Twitter on Friday announced that it will now support tweets up to 10,000 characters in length with bold and italic text formatting. The users need to sign up for Twitter Blue to access these features.
On March 6, Elon Musk had announced that Twitter is planning to expand the tweet limit to 10,000 characters. He did not clarify whether this feature will be exclusive to Twitter Blue subscribers.
Twitter Blue, a subscription-based service by Twitter, has been launched in India with a monthly fee of ₹650 for the website version and ₹900 for the mobile version. Users who opt for an annual subscription will get a discount of ₹1,000, bringing down the cost to ₹6,800 instead of ₹7,800. The service offers various benefits, such as the ability to edit tweets, posting longer videos, reducing the number of advertisements by 50%, and early access to new features. Users can edit their tweets up to five times within 30 minutes of posting.
Earlier in the day, Musk announced that Twitter users will be able to offer their followers subscriptions to content which include long-form text and hours-long video. According to this plan, the users offering the subscription will get all the money subscribers pay apart from the charges platforms like Android and iOS levy. The social media platform will not take a cut for the first 12 months.
Musk has introduced sweeping reforms within the company in a bid to boost revenue since taking over last Octonber. The social media platform witnessed a drop in advertisement revenue in the run up to his $44 billion takeover. The company rolled out Twitter-verified blue tick as a paid service and shrunk the employee-base by about 80%.
The social media firm was now “roughly breaking even”, Musk said in a Twitter Spaces interview on Wednesday.
