Twitter has become the first social media platform in the US to allow cannabis ads. The platform earlier allowed ads for cannabis-infused or hemp-derived CBD topical products. Rival platforms such as Facebook, Instagram, and TikTok do not allow cannabis ads to align with US federal law. On the other hand, medical marijuana is legal in select states.
Twitter announced the update in a blog and it says the platform has been at the root of some of the most powerful grassroots movements, “many of which have started with a single Tweet.” Twitter recognises marijuana’s recreational uses and in beverage categories including fast food, coffee, and liquor.
