Online dating platform Tinder has joined forces with the non-profit organization Centre for Social Research to provide safety guidance to its users. This additional safety guide, combined with the existing 15 safety features on the app, underscores Tinder’s commitment to user safety. The collaboration leverages insights from NGO CSR India in addressing the intersection of technology and violence against women.
Tinder users will receive an in-app message prompt to access the “Dating Safety Guideline”. According to Aahana Dhar, Tinder India’s Communications Director, initial interactions are crucial in setting the tone of a relationship, and this guide plays a pivotal role in supporting users on their dating journey.
Dhar emphasized that Tinder’s role differs from matrimonial platforms in India. The app aims to empower users with choices, as long as there is consent and individuals are aware of how to remove themselves from uncomfortable situations. The app’s algorithm also employs machine learning to flag potentially harmful language in conversations.
Features like ‘Does This Bother You? (DTBY?)’ and ‘Are You Sure? (AYS?)’ were developed using machine learning to encourage members to report inappropriate conversations and take action against rule violators. Notably, over 50% of Tinder’s community consists of first-time daters, primarily aged 18-25.
Tinder offers both free and paid options for engaging with potential interests. Mutual interest is required for initiating a conversation. Dhar assured users that if they encounter anything suspicious or someone crosses a line, they are encouraged to report and unmatch the individual.
Tinder has also become a vital platform for the transgender community. It provides a space for young adults to comfortably express their gender and sexuality. 54% of young LGBTQIA daters in India have ‘come out’ on a dating app before doing so in real life.
Furthermore, the app allows users to hide their sexual orientation to safeguard their profile in countries where their dating preferences could pose legal risks. Dhar concluded by stating that dating apps offer a platform for freedom and self-exploration, dismantling stereotypes and expectations surrounding gender, sex, and relationships, as reported by Tinder users in India.
