The Supreme Court escalated its inquiries into misleading advertisements, emphasizing the protection of all consumer groups including children, babies, and women on April 23, during the hearing of Patanjali misleading ads case.

The court criticized the Union government for its lax oversight, urging immediate action to safeguard these vulnerable groups from deceptive marketing practices.

“Now we are looking at everything… we are looking at children, babies, women, and no one can be taken for a ride and the Union government must wake up to this,” said SC on April 23.