The Indian distillery group Radico Khaitan, known for alcohol brands such as Rampur Whisky, Jaisalmer Gin and Magic Moments Vodka, has been announced as the official partner of India House, which will serve as the inaugural country house for the India contingent at the Paris Olympics.
According to a statement by the group, the partnership came at a time when India is celebrating the completion of 100 years of its participation in the Olympics. In 1920, an Indian contingent, under the Indian Olympic Association (IOA), first participated in the Olympics.Speaking on the collaboration, an India House spokesperson said, “We are delighted to welcome Radico Khaitan as the official partner for the inaugural India House. This collaboration marks an exciting chapter, as we bring our visitors a unique and elevated experience. We look forward to creating unforgettable moments to celebrate this special occasion.”
Meanwhile, the Managing Director of Radico Khaitan, Abhishek Khaitan, said that it was a matter of honour for the organisation to partner with the India House ahead of the Paris Olympics.
“Radico Khaitan is honoured to partner with India House at the Paris 2024 Olympic Games. This collaboration is a tribute to India’s vibrant cultural heritage and dynamic sporting spirit on the global stage. Our commitment to Team India and our meticulously crafted products from our homeland evokes a deep sense of pride and connection for every Indian, regardless of their location,” Abhishek Khaitan said.
