Netflix put an end to password sharing in more than 100 countries, and now they are extending this measure to India. The streaming giant announced that Netflix accounts will only be accessible to members within the same household. This restriction also applies to users in Indonesia, Croatia, and Kenya, who won’t be able to share passwords with anyone outside their immediate family.
According to Netflix, all individuals residing in the same household can still use the platform wherever they are, whether at home, on the go, or during vacations. They can also take advantage of new features like Transfer Profile and Manage Access and Devices.
Starting today, Netflix will send updates via email to customers in India who are sharing their accounts outside their household. To continue sharing accounts with people they don’t live with, users can opt for a paid sharing feature that incurs an additional monthly cost.
The company’s goal is to boost revenue in the second half of 2023, as it experienced a loss of nearly 1 million subscribers for the first time in the previous year. Notably, countries such as the United States, Britain, France, Germany, Australia, Singapore, Mexico, and Brazil were already subject to the earlier crackdown.
Surprisingly, the initial crackdown resulted in a substantial increase of around 6 million subscribers worldwide and $1.5 billion in profit, according to an earnings release. Netflix plans to implement the paid sharing policy across all its markets soon. As part of this approach, the company has introduced “borrower” or “shared” accounts, allowing subscribers to add more viewers for a higher fee or transfer viewing profiles to new accounts.
Netflix admits that it is still in the early stages of monetization and expects to see the “full benefits” of paid sharing in Q4 2023.
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