NCCF and ONDC Collaborate: Discounted Tomatoes at ₹70/kg in Delhi!

Amidst the soaring retail price of tomatoes, which currently ranges between ₹130 to ₹140 per kilogram, the National Cooperative Consumers’ Federation of India (NCCF) has joined hands with Open Network for Digital Commerce (ONDC) to provide consumers with a convenient solution. Through this collaboration, consumers can now purchase this essential red vegetable at a discounted rate of ₹70 per kilogram when buying online in Delhi.

To avail the discounted tomatoes online through ONDC, you can follow these steps:

Using Paytm App:

1. Ensure you have the Paytm app downloaded and logged in.
2. Open the app and search for ‘ONDC Food’ in the search box at the top right corner. Alternatively, scroll down to find ‘Paytm se ONDC.’
3. On the ONDC page, look for ‘Tomatoes from NCCF.’
4. A list of available stores, such as the NCCF store at Nehru Place, New Delhi, will be displayed based on your delivery pin code.
5. Select the delivery address and complete the payment to place your order.

Using Magicpin:

1. Make sure you have the Magicpin app downloaded and logged in.
2. Open the app and search for ‘Tomatoes from NCCF.’
3. A list of available stores, such as the NCCF store at Nehru Place, New Delhi, will be displayed based on your delivery pin code.
4. Select the delivery address and complete the payment to place your order.

You can buy a minimum and maximum quantity of 2 kg of discounted tomatoes at ₹70 per kilogram through ONDC. The ordering duration is currently limited from 9:00 am to 3:00 pm, and the availability is subject to limited stocks and delivery pin codes.

The delivery time is typically one day, and home delivery does not entail any additional charges, resulting in a total order cost of ₹140.

The government intervened as tomato prices escalated, with online retailers selling them at around ₹120 to ₹130 per kg, and the retail market prices reaching as high as ₹150 per kg in some places. In response to this situation, the government directed NCCF and the National Agricultural Cooperative Marketing Federation of India (NAFED) to procure tomatoes from surplus states and offer them at a reduced rate. Initially, physical retail sales were initiated at select locations for ₹90 per kg, which was further reduced to ₹80 per kg from July 16, and finally reaching ₹70 per kg. Now, this initiative is also extended to online platforms.