Meta’s Twitter competitor: Meta launched its text-based conversation platform, Threads, on July 6 and the announcement spread like wildfire. Users began downloading the app out of sheer curiosity and within hours of its launch, the app already had users talking about their experience so far. It was earlier reported that Threads had crossed millions of downloads within 24 hours of launch. And now, Meta CEO Mark Zuckerberg revealed that the app has surpassed a whopping 100 million sign-ups in 5 days without promotions.
Taking to Threads, Zuckerberg wrote, “Threads reached 100 million sign ups over the weekend. That’s mostly organic demand and we haven’t even turned on many promotions yet. Can’t believe it’s only been 5 days.”
A user responded to Zuckerberg’s post and wrote, “It’s simple, you created a platform that doesn’t push alt-right nonsense, hate speech and disinformation on important issues such as climate change – please continue this direction because the people are loving it.”
Meta’s Twitter competitor: Threads launched at a time when Twitter had introduced some major changes like limiting the number of tweets people could view each day, restricting those without an account to view tweets, and so on. These changes had left many users miffed and people began looking for alternatives. Even Jack Dorsey-backed Bluesky saw a sudden surge in users.