The malls in India are rebooting the shopping experience to woo the modern-day customer by deploying latest technologies. The bottom line is clear: Malls and the stores within have to meet customers where they are, instead of endlessly waiting for them to come to them.
In a bid to stay relevant, malls are tapping into every click, every swipe and every purchase which is leaving behind a digital footprint – a treasure trove of data waiting to unlock the secrets of consumer behaviour.
The country’s largest developer DLF, for instance, is reworking its loyalty app where mall shoppers get vouchers for the purchases they have made. As part of the rejig, it is also working on guiding shoppers to the next store that has special offers and discounts and is evaluating face recognition to get demographic data.
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