In an apparent bid to woo Indian tourists back to the Maldives, as the number of Indian tourists arriving in the Maldives continues to decline amid the strained diplomatic relations between the two countries, a major tourism body in Male has announced that it will hold road shows across key Indian cities.
The Maldives faced severe backlash and a boycott campaign after multiple Maldivian officials, including Ministers, used derogatory remarks against Prime Minister Narendra Modi in January after he compared Lakshadweep to the Maldives upon his visit to the Union Territory.
“MATATO expressed its intention to collaborate closely with the Indian High Commission in Maldives to bolster tourism initiatives. Plans are underway to launch a comprehensive roadshow across key cities in India and to facilitate influencer and media familiarisation trips to the Maldives in the forthcoming months,” the tourism body said in a statement.
The association noted that India remains a vital market for Maldivian tourism, adding that they look forward to partnering with prominent travel associations and industry stakeholders across India to further promote the Maldives as a premier travel destination.
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