In the Maharashtra International Trade Expo (MITEX), the Jammu & Kashmir Pavilion generated a sale of more than Rs 50 lakh with over 1,200 sales orders and more than 2000 business leads for exhibitors of the Union Territory.
“The Jammu and Kashmir Trade Promotion Organization (JKTPO), participating in the MITEX event organized by the Maharashtra Chamber of Commerce, Industry and Agriculture (MACCIA) in Mumbai, stated that this has not only enabled sellers to generate immediate sales but also facilitated them in obtaining leads and orders for future business.”
Under the overall supervision of Managing Director JKTPO, Khalid Jahangir, and on the directions of Principal Secretary, Industries and Commerce, Prashant Goyal, the JKTPO established a pavilion in MITEX with over 30 exhibitors from various sectors from the UT of Jammu and Kashmir, which became one of the main highlights of the event. The pavilion garnered a significant amount of foot traffic, particularly on weekends.
Besides women entrepreneurs, exporters, handicraft and handloom artisans, weavers, societies, PSUs of the Industries and Commerce department, and J&K Handicraft and Handloom Corporation also showcased their unique and wide range of products during the event.
Major products which remained high in demand during the event were carpets, pashmina shawls, crewel shawls, sozni works, saffron, walnut, raj mash, honey, spices, etc. The GI-tagged saffron, silk carpets, pashmina and ODOP products of J&K were among the major attractions.
The JKTPO is providing both physical and virtual e-commerce marketing platforms to entrepreneurs of Jammu & Kashmir at the national and international levels. Initiatives like participation in trade fairs, exhibitions, and onboarding drive on GeM, ONDC and other e-commerce platforms by providing easy access to both domestic and international markets.
In line with its continued endeavour to provide market linkage to sellers and notable products of Jammu and Kashmir, the JKTPO during the current week is organizing an International Buyer Seller Meet at SKICC, Srinagar on March 1 for the Agri and Food Processing sector where more than 60 buyers of agro and food processing products from more than 15 countries will participate and more than 100 J&K sellers will exhibit their products.
