Google to discard data from Chrome’s Incognito mode

According to the report, Google will be discarding “billions of data points” it unlawfully amassed, revising its data collection disclosures, and implementing a default setting to block Chrome’s third-party cookies for the next five years.

The lawsuit, which accused Google of misleading Chrome users about the privacy of Incognito browsing, highlighted the company’s alleged contradiction in claiming users’ privacy while monitoring their online activities. Google’s defence included the argument that it had cautioned users that Incognito mode “does not mean ‘invisible'” and that websites could still track their activity.

The settlement, initially disclosed in December, addresses claims under federal wiretapping and California privacy laws. It was revealed that Google failed in its attempts to dismiss the legal action, with Judge Lucy Koh ruling in 2021 that the company had not adequately notified users of its data collection practices while Incognito mode was active.

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