TMC MP Jawhar Sircar and the previous CEO of Prasar Bharti have criticized the new logo for the government’s main channel, Doordarshan News Channel. DD News changed the color of their official logo from ruby red to saffron on April 16.
On the new logo, the broadcaster said it was a mere change of “visual aesthetics” but the ex-CEO of Prasar Bharti has questioned the need for effecting the change during Lok Sabha polls.
DD News unveiled the new logo on the X platform. The channel on Tuesday wrote, “While our values remain the same, we are now available in a new avatar. Get ready for a news journey like never before. Experience the all-new DD News!”
“We have the courage to put: Accuracy over speed, Facts over claims, Truth over sensationalism…Because if it is on DD News, it is the truth! DD News – Bharosa Sach Ka,” it added.
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