The online streaming platform Disney+ announces plans to restrict password sharing from June 2024.
While the streaming platform did confirm that the policy will restrict users from sharing their passwords outside their household, no clear date was set for when the crackdown would start. However, now we know. In an interview with sources, Disney CEO Bob Iger revealed that the company is planning on “launching our first real foray into password sharing” in June 2024.
This move, announced by CEO Bob Iger, is in line with the company’s efforts to boost Disney’s streaming revenue and achieve profitability. Iger emphasised the significant role streaming plays in Disney’s profit goals. To achieve this, eliminating password sharing is considered a critical strategy. The company plans to launch its initial measures in June, targeting specific countries before expanding globally by September.
“In June, we’ll be launching our first real foray into password sharing. Just a few countries in a few markets, but then it will grow significantly with a full rollout in September,” said Iger in the interview.
Also read: Pakistan Peoples Party nominates former PM Gilani as Chairman Senate
