After Netflix, another streaming giant in India is making password sharing difficult for users. As per reports, Disney+ Hotstar, is taking steps to limit password sharing among its premium users. The report mentions that the company plans to enforce a new policy which will allow premium users to log in from only four devices. This move comes as a measure to address the issue of password sharing, particularly in a significant market for Disney,
As per Reuters, Disney is following the footsteps of Netflix. Back in May, Disney’s streaming rival, Netflix, had already implemented a similar policy in more than 100 countries. They informed subscribers that sharing the service with people outside their household would require an additional payment.
Presently, in India, a premium Disney+ Hotstar account allows logins on up to 10 devices, despite the website stating a limit of four. However, the company has internally tested the policy enforcement and intends to implement it later this year. The primary objective is to restrict logins to a maximum of four devices for premium accounts.
The first source revealed that some users might be motivated to purchase their own subscriptions once the new restrictions are in place. Disney had initially hoped that by being more flexible with the four-device login policy, they could attract subscribers who would eventually decide to buy individual accounts after trying the service through password sharing.
