The Consumer Affairs Ministry has brought guidelines and frameworks for social media influencers and celebrities endorsing brands on social media platforms. From today, all social media influencers and celebrities will have to disclose their endorsements of any brands on social media. Non-disclosure may invite a heavy penalty.
This falls under the category of advertisements because influencers are trying to affect the buying behaviour of consumers. Social media and freelancers need to behave responsibly. The guidelines will define a framework for how social media influencers should have intelligent disclosure of their relationships.
