The Board of Control for Cricket in India (BCCI), on Saturday, June 1, named fantasy sports platform Dream11 as the lead sponsor of the Indian cricket team. Dream11 replaced Byju’s whose contract ended earlier this year in the month of March. The gaming platform penned down the deal with the world’s richest cricket board for a period of three years.
Dream11 will be there in Team India’s jerseys from the tour of the west Indies that starts on July 12 with the opening Test at the Windsor Park in Roseau, Dominica. The two-match Test series will also be India’s first assignment in the 2023-25 cycle of the World Test Championship (WTC).
“I congratulate Dream11 and welcome them on board again. From being BCCI’s official sponsor to now being the lead sponsor, the BCCI-Dream11 partnership has grown from strength to strength. It is a direct testament to the trust, value, potential and growth that Indian Cricket offers.
“As we prepare to host the ICC World Cup later this year, enhancing fan experience is among our top priorities and I am confident that this partnership will help us elevate the fan engagement experience,” BCCI President Roger Binny was quoted as saying in a media release.
“As a long-standing partner of BCCI and Team India, Dream11 is thrilled to take our partnership to the next level. At Dream11, we share our love for cricket with a billion Indian cricket fans, and it is a matter of pride and our privilege to become the lead sponsor for the National team. We look forward to continue supporting the Indian sports ecosystem,” Mr Harsh Jain, Co-Founder & CEO, said.
Back in 2019, Byju’s replaced Oppo as the sponsor of the national team and signed a deal for three years until 2022. The learning app extended its contract until 2023 before being replaced by Dream 11, one of the most popular fantasy platforms around the world.
