Apple Inc. is set to unveil its highly anticipated products, including the iPhone 15, new smartwatches, and updated AirPods. The event will take place at the company’s Cupertino headquarters on September 12 at 10 a.m. local time.
The spotlight will be on the iPhone 15 Pro series, while the Apple Watch and AirPods will also receive minor upgrades. The event is expected to cover the upcoming software updates for iPhone (iOS 17), iPad (iPadOS 17), and Apple Watch (watchOS 10).
While this event won’t introduce a flashy new product category, the iPhone, Apple Watch, and AirPods remain pivotal to the company’s ecosystem, accounting for around 60% of overall revenue.
This year, Apple aims to reverse a sales downturn, banking on significant changes to its high-end iPhones to drive upgrades. Challenges in China, where government workers are restricted from using Apple devices, may add to the company’s concerns.
In a notable move, Apple is changing the phone’s charging and data port to the USB-C standard, potentially improving performance but also potentially causing some consumer disruption.
Key highlights from the event, based on Bloomberg’s reporting and insider information, include:
iPhone:
- Four models to be introduced: iPhone 15, 15 Plus, 15 Pro, and 15 Pro Max.
- The Pro models will feature a new design with titanium sides for increased durability and reduced weight.
- Slight size adjustments and thinner borders around the screens for Pro models.
- Introduction of Dynamic Island interface for non-Pro models.
- Pro models to receive faster A17 chip and improved battery life.
- Camera improvements across all models, including a significant jump in megapixels.
- Enhanced telephoto system exclusively for iPhone 15 Pro Max.
Apple Watch:
- Two updated lines: Apple Watch Series 9 and second-generation Ultra.
- Emphasis on performance gains, including a new chip and U2 ultrawide-band chip.
- Additional sensor and internal component upgrades for speed, efficiency, and accuracy.
- Shift towards 3D-printed device cases and environmentally friendly materials.
AirPods:
- Transition to USB-C charging for various Apple accessories, starting with AirPods Pro.
- Software update for improved device switching and additional features like Conversation Awareness.
- plans for health-related features like body-temperature sensing and hearing tests.
Overall, Apple’s product unveilings are highly anticipated, with significant updates expected across its flagship devices.
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