Zomato CEO Deepinder Goyal has announced the removal of on-ground segregation for the pure veg fleet, which was initially distinguished by the colour green. Instead, all Zomato delivery partners, including those catering to vegetarian orders, will now don the uniform colour red. This move aims to prevent any misidentification of delivery partners and mitigate potential issues with landlords or residential welfare associations (RWAs) during special occasions.
In a post on X (formerly Twitter), Goyal announced these revisions to its policy just a day after introducing its pure veg fleet. He stated that the adjustments came after concerns were raised by customers and stakeholders, who worried Zomato delivery partners in red uniforms may not be allowed to enter strict societies or face discrimination for carrying non-vegetarian food.
“While we are going to continue to have a fleet for vegetarians, we have decided to remove the on-ground segregation of this fleet on the ground using the colour green. All our riders — both our regular fleet and our fleet for vegetarians, will wear the colour red,” Goyal said.
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