Disney+ Hotstar, the streaming service of The Walt Disney Company, is following the footsteps of Netflix by limiting account sharing in India. Currently, a premium account of Disney+ Hotstar allows users to log in from up to 10 devices. However, the company plans to start enforcing a policy of allowing only four logins per account later this year. This is similar to what Netflix did in May 2023, when it started charging users extra to share their passwords with people outside their household.
The move by Disney+ Hotstar is likely an attempt to increase revenue, as the company is facing increasing competition from other streaming services in India. It is also possible that the company is concerned about the impact of password sharing on its ability to deliver a high-quality streaming experience.
Here are the five key takeaways.
—Following in the footsteps of Netflix, Disney+ Hotstar is set to introduce a new policy aimed at curbing account sharing among its premium users in India. The streaming platform plans to limit the number of devices that can access a single premium account to a maximum of four. By taking this step, Disney+ Hotstar aims to address the issue of password sharing and promote individual subscriptions, ensuring a fair and sustainable revenue model
