After a record-breaking year for tourism inflow in 2022, Kashmir saw 1.2 lakh visitors arrive in February, giving the industry’s stakeholders much-needed relief.
The number of visitors visiting Kashmir in a single year reached a record 25 lakh last year, which is significantly more than the previous 40 years’ average.
Director of Tourism, Kashmir, said that more than 1.2 lakh people travelled to Kashmir in February.
“Since last year, there has been a good influx of tourists, and we are optimistic that this trend will continue in the months to come. We have planned a variety of events in March in an effort to attract tourists,” he said.
To increase the number of visitors to Kashmir, director said that they were developing a number of strategies and getting ready for the approaching tourist season.
“Given that we are in the era of big data, we are developing scientific ways for determining the number of tourists, and we base our data collection on those methods. We gather information from both registered and unlicensed hotels,” he said.
To assure accurate data collection on visitor counts, it was crucial to use scientific procedures.
A top official from the Tourism Department said that 2022 had been the best year for Kashmir in terms of tourism.
